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Fixed Ops

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Newsby StaffJune 17, 2019

AutoAp Launches Recall Intelligence Service

A new service from AutoAp was designed to give auto dealers greater insight and control over the liability and financial impacts caused by safety recalls, promising to reduce risk by more than 80%.

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Newsby StaffJune 12, 2019

Ford Recall Includes 1.2M Explorers

Ford Motor Co. announced four recalls for seven vehicles sold in the U.S. and Canada, including 1.2 million Explorers that could be affected by a rear suspension issue dating back to the SUV’s 2010 redesign.

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Newsby StaffJune 7, 2019

Radiant Ride Launches SMART Appearance Protection Program

Radiant Ride’s new SMART cosmetic service agreement program was designed to drive service and sales retention while offering customers a high-value interior and exterior protection product.

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Newsby StaffJune 3, 2019

Affinitiv Releases Ebook on ORP Marketing

‘Turbocharge Your Owner Retention Program (ORP) Marketing’ includes nine marketing campaign strategies the authors say are proven to increase customer loyalty and service revenue.

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ArticlesMay 31, 2019

5 Ways to Blow Up a Service Customer

Are you pulling in too much fixed ops revenue? Dealer consultant shares five proven methods for insulting customers, improperly documenting and addressing their concerns, and discouraging repeat visits.

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Newsby StaffMay 30, 2019

VW Taps DealerFire for Service-Retention Initiative

DealerSocket’s DealerFire will offer three co-op-eligible advertising packages under the recently launched Volkswagen Service and Parts Advertising Program.

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Newsby StaffMay 29, 2019

Report: Factories, Dealers Can Boost Parts Sales

MOTOR Information Systems has released a new whitepaper outlining a path to create additional demand for factory parts at franchised dealerships.

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Newsby Tariq KamalApril 25, 2019

Police Say Customer Set Fire at Calif. Dealership

A customer of a San Diego-area Chrysler dealership has been arrested and charged with starting a fire that destroyed eight vehicles, including his own, and later conspiring to steal a Dodge Charger from the same lot.

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Newsby StaffApril 24, 2019

CarMD: Ignition Coils, Spark Plugs, O2 Sensors Caused Trouble in 2018

Car repair costs were up across all U.S. regions last year in CarMD’s latest Vehicle Health Index report, and ignition coils, spark plugs, and oxygen sensors tied for the lead in check engine repairs.

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ArticlesApril 24, 2019

4 Ways to Turn Recalls Into Positive Customer Interactions

Recalls drive service revenue and bring customers back to the dealership. Why not take advantage? Expert lists four ways to turn your next recall event into a fun and profitable experience for everyone involved.

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