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Articlesby Greg GoebelJune 1, 2013

Capturing The Special Finance Lead

Special finance expert Greg Gloebel explains how he would spend his advertising dollars to attract credit challenged customers in today’s market.

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ArticlesJune 1, 2013

The VIP Treatment

Facing OEM-mandated facility upgrades, Hoffman Audi took the opportunity to give its service drive a makeover that is winning praise from customers.

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Articlesby Greg WellsJune 1, 2013

5 Barriers To CRM Success

Expert Greg Wells identifies five common obstacles to success and explains how to knock them down.

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Articlesby Gregory ArroyoJune 1, 2013

Controlling The Deal

Unable to ditch his F&I roots, editor Gregory Arroyo makes a strong case for why the F&I office should have a role in a dealership’s CRM efforts.

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Articlesby Paul PotratzMay 29, 2013

Target Your Customers

New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.

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ArticlesMay 22, 2013

Renaissance Man: Auto/Mate’s Mike Esposito

The magazine talks to Auto/Mate’s Mike Esposito to get his thoughts on the business, dealership technology and his biggest fear for dealers this year and beyond.

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ArticlesMay 15, 2013

Clay Nissan Settles $1.5M Defamation Suit

The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.

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ArticlesMay 15, 2013

Cracking The Code

Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.

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ArticlesMay 8, 2013

Like vs. Plus

Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.

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ArticlesMay 1, 2013

Sales Professional of the Month: Adam Dorn

“I’ve never sold a car in my life,” Dorn says. “I’ve educated people on my product to earn their trust enough to have them know that they are getting a fair deal from me.”

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