auto dealer in black and red logo
MenuMENU
SearchSEARCH

Training

Ad Loading...
Articlesby Jim RadognaOctober 22, 2012

Don’t Forget to Tell Your Inventory Story

Jim Radogna, President of Dealer Compliance Consultants, discusses what vehicle conditions and history reports you should disclose to your customers. Jim also talks about how to determine if the vehicle you're selling should be classified as new or used.

Read More →
Articlesby Brad NierenbergOctober 12, 2012

Think Future Customer Service Now

While customer service is necessary to close the sale, it is even more important in building loyalty and retention. Author Brad Nierenberg offers five ideas to help dealers develop customer service that goes above and beyond consumer expectations.

Read More →
Articlesby Tom HudsonOctober 10, 2012

Preparing Multiple Contracts?

Attorney Tom Hudson discusses why the practice of writing multiple contracts on the same deal is bad news and can cause dealers to run afoul of the federal Truth in Lending Act.

Read More →
Ad Loading...
Articlesby Brian BarfieldOctober 8, 2012

Creating the Simple-minded Customer

Brian Barfield, founder of Modern Day Selling, closes out his series on the four basic customer types by focusing on the main goal: creating the simple-minded customer.

Read More →
Articlesby David Keller, CPA, CFEOctober 5, 2012

Service and Parts – More Gross or Less Expense To Obtain Profitability?

Author and CPA Dave Keller examines the best way to increase profitability in the parts and service departments.

Read More →
Articlesby Jennifer Murphy BloodworthSeptember 26, 2012

Overcoming Used Vehicle Acquisition Challenges

Four dealers from across the country shared with Auto Dealer Monthly their insights on today’s market and some of their strategies for overcoming the inevitable challenges of used vehicle acquisition.

Read More →
Ad Loading...
Articlesby Courtney ColeSeptember 21, 2012

Same is Lame

How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.

Read More →
Articlesby Paul PotratzSeptember 14, 2012

Does My Butt Look Fat In These Jeans?

Advertising and marketing expert Paul Potratz explains how shopping for jeans is like shopping for a car and walks through each step of the process, relating it to how car shoppers come into contact with dealerships online and in person.

Read More →
ArticlesSeptember 12, 2012

2012 Independent Dealers of the Year

Since 2006, Auto Dealer Monthly has annually recognized the Top 50 Independent Dealers. Auto Dealer Monthly and SiriusXM Satellite Radio, sponsor of this year’s awards, are honored to recognize the excellent efforts of the Top 50 Independent Dealers of 2012 as well as the 2012 Independent Dealers of the Year.

Read More →
Ad Loading...
Articlesby Brian BarfieldSeptember 7, 2012

Check Mate: Selling an Analytical Customer

Author Brian Barfield discusses a few things to keep in mind when trying to sell an analytical customer.

Read More →