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Articlesby Paul PotratzJuly 18, 2012

Everything You Ought To Know About TV Advertising

Paul Potratz examines how the Internet has changed the way television programming is consumed and what that means for dealers and TV advertising.

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Articlesby Brian BarfieldJuly 9, 2012

Selling a Guarded Customer

Author Brian Barfield delves further into the four basic customer types with some tips for selling the guarded customer.

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Articlesby Mike JohnsonJuly 6, 2012

Will Technology Be the Demise of the Used Car Manager?

Author Mike Johnson discusses how inventory management technology can help a dealership's used vehicle operation be more competitive. But will it mean the end of the used car manager?

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Articlesby Jay ParrishJune 29, 2012

Cash Balance Plans Offer Tax Deferrals for Auto Dealers

Author Jay Parrish examines how cash balance plans can benefit auto dealers.

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Articlesby Tom HudsonJune 27, 2012

FTC Hammers Dealers on “Upside Down” Ads

Attorney Tom Hudson discusses the Federal Trade Commission's recent settlement orders requiring several dealers to stop running ads in which they promise to pay off a consumer's trade-in no matter what the consumer owes on the vehicle.

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Articlesby Jim RadognaJune 22, 2012

Best Practices for a Compliant Service Department

Compliance Expert Jim Radogna explains how taking a conservative approach when dealing with service customers can help service departments avoid misunderstandings, stay off the legal radar, and increase customer satisfaction.

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Articlesby David Keller, CPA, CFEJune 20, 2012

Service and Parts Profitability

Accounting expert David Keller explains how to structure the parts and service departments to accurately track sales and cost activity and increase gross profits.

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Articlesby Nicole MunroJune 18, 2012

New GAP Waiver Rules in Ohio

For many years, Ohio law has left many wondering whether the cost of GAP products can be financed. Attorneys Nicole Munro and Glenn Knirsch discuss the recent passage of a bill in Ohio that at last addresses the uncertainty surrounding the sale of these products.

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Articlesby Brian BarfieldJune 4, 2012

The Four Basic Customer Types

Brian Barfield, founder of Modern Day Selling, looks at four types of customers and offers tips on how to be successful with each.

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Articlesby Tom HudsonMay 31, 2012

Wars and Rumors of Wars

Attorney Tom Hudson addresses a few of the rumors that have been circulating about potential actions of the new federal Consumer Financial Protection Bureau.

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