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The partnership is intended to tap employee performance data to help auto dealerships analyze performance and focus training on sales operations weak spots.
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Live chat can increase your site’s conversion rate by as much as 50 percent at a relatively low cost, says Greg Wells, industry expert, who also discusses five tips to increase leads and ultimately sales with live chat.
Read More →Industry Attorney Tom Hudson outlines how a Georgia auto dealer was sued in Pennsylvania court.
Read More →Dealers and managers share their insight on several different types of digital marketing along with why digital marketing is important, reasonable expectations for digital marketing, and time and money investments.
Read More →Attorney Thomas Hudson shares insightful correspondence he had with another lawyer who represents dealers regarding finance charges, TILA, Regulation Z and more.
Read More →The parts department is the only department in the dealership that can place an order for almost any type of part and never be questioned about it. CPA David Keller explains why dealers should look at their parts departments to see how it’s really being managed.
Read More →Trainer Greg Wells explains the importance of a dealerships fixed operations department having a presence online. He discusses having a Google Place page, collecting online reviews, having the proper information on the dealership website, potentially offering an online service scheduler, and other options.
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Five dealers explain how they used Groupon to drive service and fixed operations traffic.
Read More →Industry Attorney Thomas Hudson reports on information about what the Federal Trade Commission (FTC) and the newly-created Consumer Financial Protection Bureau (CFPB) intend to enforce.
Read More →Author Brian Shackelford explains the difference between continuous auditing and continuous monitoring and discusses the use of continuous monitoring to ensure the effectiveness of internal controls and prevent fraud inside the dealership.
Read More →Author Jennifer Murphy discusses the influence of online reviews and presents tips from four companies focused on helping dealers with online reputation management.
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