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Articlesby Tom HudsonSeptember 23, 2011

Best Practice in One State Can Lead to Jail in Another

Attorney Tom Hudson discusses how best practices in some dealerships can be prohibited in other dealerships due to state laws. One example he mentions is bird-dog programs.

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Articlesby Joseph ClementiSeptember 21, 2011

You Are What You Surround Yourself With

Dealership General Manager Joseph Clementi offers tips for improving the performance of different types of salespeople.

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Articlesby Jennifer Murphy BloodworthSeptember 19, 2011

Where and How Independent Dealers are Spending Their Marketing Dollars

Author Jennifer Murphy speaks to six successful dealers of varying sizes across the county about the combination of old- and new-school tactics that keep their ad budgets low and cars moving off the lot.

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Articlesby Courtney ColeSeptember 9, 2011

Develop Niches in Your Used Vehicle Department

Dealer Courtney Cole explains how having multiple niches within a used vehicle department can benefit dealers.

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Articlesby David PritchardAugust 31, 2011

The Three Phases of Dealership Digital Marketing

Proper implementation of digital marketing in a dealership is a three-phase process. David Pritchard, director of marketing and public relations for Gentilini Motors, walks dealers through the basics of understanding consumer behavior, developing a digital marketing strategy and building an online presence

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Articlesby Tom HudsonAugust 24, 2011

Wrong Assumption on Dealer Participation Leads to Faulty “Study”

Thomas Hudson of Hudson Cook LLC, discusses the Center of Responsible Lending’s report entitled, "Under the Hood: Auto Loan Interest Rate Hikes Inflate Consumer Costs and Loan Losses."

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Articlesby David Keller, CPA, CFEAugust 15, 2011

Identify Savings in These Dealership Operations

Expert CPA David Keller details seven different areas dealers should review annually to look for possible savings.

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Articlesby Joseph ClementiAugust 12, 2011

Service Customers are Opportunities for Vehicle Sales

Joseph Clementi, a dealership general manager, explains how a busy day in service can also be a busy day in sales.

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Articlesby Scott DreisbachAugust 8, 2011

Inventory Management is Really a Matter of Choice

Scott Dreisbach discusses how technology can help dealers make better inventory management choices more accurately and faster than ever before.

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Articlesby Greg WellsAugust 3, 2011

Five Tips to Increase Leads with Chat

Live chat can increase your site’s conversion rate by as much as 50 percent at a relatively low cost, says Greg Wells, industry expert, who also discusses five tips to increase leads and ultimately sales with live chat.

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