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Articlesby Greg WellsAugust 6, 2010

What Happens When Customers Call

Greg Wells - These days it seems everyone is talking about digital marketing, Internet leads, social media and CRM, but are we overlooking the oldest and most useful piece of technology in our business—the telephone?

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Articlesby Greg WellsJuly 29, 2010

Speed Still Sells

Greg Wells - Most Internet sales managers or BDC staff will tell you the frustrating part of their job is customers who won’t connect. What you hear is, “We respond quickly, quote a great price, leave numerous voicemails, send several e-mails and never hear from the customer again.”

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Articlesby David Keller, CPA, CFEJuly 23, 2010

When Catastrophe Hits, Are You Covered?

David Keller - I recently assisted a client with reviewing their claim for insurance due to business interruption. Their facility’s main roof collapsed due to the weight of an excessive ice and snow storm, causing damage to a substantial amount of equipment and making the facility unusable for approximately eight months until it was rebuilt.

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Building a Customer Base from Scratch

Jennifer Murphy - For a store that’s only two years old, Hyundai of St. Augustine in Florida has made some major headway in its market. General Manager Andrew DiFeo said, “I opened the dealership in May of 2008. Hyundai didn’t exist in the St. Augustine market before that.”

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Articlesby Tony TroussovJuly 19, 2010

Turbo-Charge Your Internet Sales With Five Checkpoints

Tony Troussov - Nowadays, your Internet leads could account for more than half of your walk-in traffic. Is your Internet team prepared to handle this volume effectively? Regardless of how productive your team is, there is always an opportunity to improve. If you’re ready to increase your market share and profitability, take some time to assess your team in the following five areas.

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Articlesby Tom HudsonJuly 16, 2010

I’m Supposed to Pay You $20,000 to Take My Trade?

Thomas B. Hudson - I excitedly ripped open the “Owner Notification” from an area car dealer who sells the sort of SUV that we use to haul ourselves and the dogs to and from our place in South Carolina. Our old bus is pushing 70,000 miles, so I’m thinking that in this market, maybe I’ll get a real steal.

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Articlesby George DansJune 29, 2010

The Good, the Bad and the Ugly

George Dans - Have you ever noticed the three types of salespeople you hire—the good, the bad and the ugly? It’s always good when you hire one of the good ones, but for some strange reason, there aren’t many of the good ones to be found.

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Jeff Wyler Toyota Employs Multi-Pronged Media Strategy

Jennifer Murphy - For 2009, national Toyota sales were down more than 20 percent, while Jeff Wyler Toyota was up 28.6 percent. When the Toyota dealership originally opened 25 years ago, it was named Green Tree Toyota after a new, nearby mall, Green Tree Mall.

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Articlesby David Keller, CPA, CFEJune 21, 2010

Departmentalize Your Service Department

David Keller - Your service department is one of the busiest departments in your dealership. Service deals with more customers than any other department on a daily, monthly and annual basis. The service department also sees more potential customers than any other department.

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Articlesby Kimberly LongJune 17, 2010

New Direction for Disenfranchised Dealers

Too many dealers have had to learn how to pick up and move on with their lives after getting a “Dear John” letter from their manufacturer(s) to which they had been loyal for decades. At first glance, it would seem the disenfranchised dealer has three options: close the doors, acquire another vehicle franchise or go it alone as an independent.

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