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Articlesby Mauricio EspinosaMay 8, 2008

Hispanic Economic Growth Continues To Outpace Projections

Mauricio Espinosa - If you are not actively targeting the Hispanic market of your community , then I have to ask you this question: Do you want your competitor to have a firm hold on the Hispanic market when its value tops a trillion dollars?

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Articlesby Scott DreisbachApril 28, 2008

The Speed of Money

Scott Dreisbach - Have you ever wondered how one of your competitors always seems to be able to deliver more vehicles than you, how someone in your 20 Group was continuously selling 1-to-1 (or more) used vehicles to new, or how they grossed more per unit than you?

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Articlesby David Keller, CPA, CFEApril 24, 2008

Stop Wandering Around Your Advertising Expense

Dave Keller - One of the problems I see in many dealerships is the lack of motivation from the sales staff, both sales managers and salespeople, to actively and accurately determine what brought the customer into your dealership...

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Articlesby Tom HudsonApril 22, 2008

What Do Your Mailers Say? The Never-Ending Entertainment Of Direct Mail

Thomas B. Hudson, Esq. - If the customers who buy during an [employee pricing event] pay more than the dealership's employees, the dealership's mail become Exhibit 1 in an "unfair and deceptive acts and practices" lawsuit by a customer.

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Articlesby Rob MuddApril 18, 2008

Strategies For Success In The Pre-Owned Marketplace

Rob Mudd - Our message is targeted to a transient existing market. Non-automotive ad people fail to realize that we are dealing with an existing market that is going to buy ‘this week’ who then ...

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Articlesby Tom HeraldApril 15, 2008

10 Common Mistakes In Advertising - Part 2

Tom Herald - An advertiser with 17 different things to say should commit to a campaign of at least 17 different ads, repeating each ad enough to stick in the prospect's mind.

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Articlesby Mauricio EspinosaApril 2, 2008

The Other End of the Spectrum: Is It Really a Lack of Opportunity?

Mauricio Espinosa - ... satisfaction is only a beginning. It’s the foundation, the base, of the pyramid. In order to climb that pyramid and reach for loyalty and fidelity, the base must be strong and stable...

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Articlesby David Keller, CPA, CFEMarch 28, 2008

Suspicious Behavior Warrants a Closer Look: Guard Your Dealership Assets

Dave Keller - Most fraud is uncovered because the person committing the fraud made a simple mistake or forgot to do something that day to cover it up. Most fraud, if committed by an office manager or controller, is normally difficult to discover...

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Articlesby Michael ReesMarch 26, 2008

The Top Two Things Every Sales Manager Should Do: Getting the Most From Your Sales Manager

Michael Rees - Just imagine if your sales manager was introduced to each customer right after the interview stage. They would start up a relationship with your customer that would be conducive to them buying from your dealership ...

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Articlesby Tom HeraldMarch 24, 2008

10 Common Mistakes In Advertising - Part 1

Tom Herald - Better to learn from the mistakes of others than to uncover them all yourself. An education of that type is never fun or cheap.

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