auto dealer in black and red logo
MenuMENU
SearchSEARCH

Training

Ad Loading...
Articlesby David Keller, CPA, CFEDecember 9, 2007

Start Your Tax Planning Early

David Keller - Can you believe its almost the end of the year? Start your end-of-the-year tax planning now. Don’t wait until it is too late to make changes to your operations, setup up a new company or hire the extra person you have been talking about...

Read More →
Articlesby Rob AndersonDecember 7, 2007

Positioning: Raise Your Branding Standard

Rob Anderson - Positioning is the process by which marketers try to create an image or identity in the minds of the target market for the dealership, brand or organization. It is the “relative competitive comparison” a dealership occupies in a ...

Read More →
Articlesby Mauricio EspinosaDecember 6, 2007

The CSI Pyramid

Mauricio Espinosa - What is of most interest is that Hispanics typically rank companies very high when responding to communication (such as a telephone call) that is conducted correctly.

Read More →
Ad Loading...
Articlesby Tim BaileyNovember 30, 2007

Are Performance-Based Sales Events For You?

Tim Bailey - The buying atmosphere created at these events ... will increase the front and back grosses significantly

Read More →
Articlesby Tom HudsonNovember 29, 2007

Punitive Damages: How Much is Too Much?

Thomas B. Hudson, Esq. - The Texas Supreme Court found that Gullo Motors’ fraudulent actions merited exemplary (punitive) damages, but that the $125,000 remittitur exceeded the constitutional limits on exemplary damages...

Read More →
Articlesby Michael ReesNovember 27, 2007

Proper Recruiting: Use the Steps To A Sale For A Successful Interview

Michael Rees - A lot of applicants will have a resume and will want to save time by not completing all parts of the application. Make it clear to each applicant that you need every part filled out..

Read More →
Ad Loading...
Articlesby Randy BaroneNovember 27, 2007

Planning To Avoid Wholesale Losses Keep 'Em Or Cut "Em?

Randy Barone - All too often, buyers get distracted by vehicles that they have a “gut feeling” will do well on your lot.

Read More →
Articlesby Scott DreisbachNovember 14, 2007

The Meter Is Running

Scott Dreisbach - Each manufacturer expects dealers to start ordering new products to integrate into their dealership inventories. With this expectation, each dealer must determine how many vehicles will be ...

Read More →
Articlesby Michael ReesNovember 2, 2007

Recruiting Salespeople

Michael Rees - Why would you hire the wrong people in the first place? Dealers usually do their recruiting reactively instead of proactively. This means they are desperate for “bodies” to at least say hello ...

Read More →
Ad Loading...
Articlesby Tom HudsonOctober 30, 2007

Unfair And Deceptive Practices: Entertainment For Everyone But The Dealer

Thomas B. Hudson, Esq. - You will recall that the most potent weapon that plaintiffs’ lawyers can bring to bear is a state “unfair and deceptive acts or practices,” or “UDAP”, law. Nearly every state has such a law, and Maryland, my home state, is...

Read More →