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Articlesby Tom HudsonMarch 14, 2008

What’s Your Dumpster Worth? The Cost of Mishandling Personal Information

Tom Hudson - The FTC's Disposal Rule requires companies to dispose of credit reports and information from credit reports in a safe and appropriate manner...

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Articlesby Rob AndersonMarch 13, 2008

What Should My Cost Per Sale Be? The Flaw in Calculating Advertising Cost Per Sale

Rob Anderson - You may find out that 60 percent of your business is generated by repeat, drive-by and referrals. If you are in a great location, this may be the case ...

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Articlesby Mauricio EspinosaMarch 10, 2008

Loyalty v. Fidelity

Mauricio Espinosa - Do customers and prospects identify your company by your loyalty program, or do they identify your company by your Vision, Mission, Passion (VMPTM)?

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Articlesby Tom HudsonMarch 3, 2008

Pay Now or Pay Later

Thomas B. Hudson, Esq. - A company was interested in buying a substantial part of a Georgia dealer’s BHPH portfolio of retail installment sales contracts. My contact wanted me to look over a few deal files and tell him if the documentation looked good.

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Articlesby David Keller, CPA, CFEFebruary 21, 2008

Keep Expenses Under Control: The Delicate Balance Between Sales and Expenses

David Keller - If your sales and gross profits are declining, are your total expenses decreasing proportionately? If not, it’s time to review your income statement. Print your income statement in a format with the last 12 months side-by-side in...

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Articlesby Michael ReesFebruary 19, 2008

Your Sales Game Plan: Does It Include Improving Processes?

Michael Rees - What if instead of cutting expenses, the same dealer makes a plan to implement and follow proven sales processes? Instead of worrying too much about volume and gross goals ...

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Articlesby Mauricio EspinosaFebruary 5, 2008

The Top Of The CSI Pyramid

Mauricio Espinosa - The Hispanic market is a significant driving force behind the CSI Pyramid. This market wants to be loyal. To be loyal is to be faithful to something or someone, whether it is to the government, a business, a spouse, a leader, etc.

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Articlesby Tom HeraldFebruary 1, 2008

The Three Factors That Affect Consumers' Purchase Decisions

Tom Herald - Why do people decide to buy? Some consumers use an intense system of thorough investigation before they decide to purchase, while others are basic impulse shoppers.

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Articlesby Ron SmithJanuary 24, 2008

Your Succession Plan: The Factory Influences Your Decision

Ron Smith - Many succession planning decisions will be governed by not only the factory sales and service agreement (“Franchise Agreement”), but also by appropriate provisions of state franchise statutes...

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Articlesby Rob AndersonJanuary 23, 2008

Don’t Lose Your Mettle When Moving The Metal In A Down Market

Rob Anderson - Consumers have grown cautious and the economy has slowed, but opportunities still abound for dealers. These opportunities are created by less competition amongst retailers in the marketplace.

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