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Articlesby Rob AndersonMay 28, 2007

Tracking Advertising Online Provides Success

Rob Anderson - The best thing about the Internet is its inherent accountability. Every click can be counted and every visitor logged, but you have to know how to make this information work for you ...

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Articlesby George DansMay 19, 2007

Fishing For The "Up Bus" Getting Your Customers Back

George Dans - First of all, review where your current business is coming from. Source your opportunities, your phone calls and your sales. Once you find out where the majority of your current business ...

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Articlesby Will ParquetteMay 17, 2007

Welcome The Phone-Up To Your Dealership

Will Parquette - The vehicle shopper simply doesn’t have as much “tire-kicking” time as they used to so they go to the phones to save on legwork and save time. Your staff needs to be prepared and trained ...

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Articlesby Tom HudsonMay 16, 2007

Don't Misrepresent The Buyer's Income To The Finance Company

Thomas B. Hudson, Esq. - Most states have such a law and the laws are particular favorites of plaintiffs’ lawyers. Why? Because they usually provide for a doubling or tripling of the plaintiff’s damages and provide for an award of...

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Articlesby Scott DreisbachMay 15, 2007

Taming The Floor Plan Monster

Scott Dreisbach - It rears its ugly head from time to time and we all have to deal with the consequences it brings down upon us. It infects our mind, body and spirit. It feeds on vehicle inventory management decisions that were made without scientific facts.

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Articlesby Mauricio EspinosaMay 11, 2007

How BIG Is Hispanic Buying Power

Mauricio Espinosa - The Selig Center of Economic Growth estimates that Hispanic buying power will reach $863.1 billion in 2007. An 8.1 percent increase in buying power over 2006. This information does affect your dealership, but how?

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David V. Goliath When Andy Chevrolet Fought General Motors

Jennifer Murphy - Since a Chevrolet franchise was included in the purchase agreement, GM had to approve the buy-sell agreement between Sims and Dealer John O’Brien. Before GM would approve it, Sims had to draft a proposal that included pro forma sales...

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Articlesby Rob AndersonMay 5, 2007

Build An Electronic Brand On The Web

Rob Anderson - Twenty-five percent of prospects would never pick up a phone to give us information, but they’ll gladly get online and provide whatever information we ask for. This is proof positive that the Internet is a powerful tool for ...

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Articlesby David Keller, CPA, CFEMay 4, 2007

Where Is My Net Worth?

David Keller - Let’s discuss your dealership’s net worth. Do you have any? If so, how much is it? Most dealers don’t even look at their change in net worth from month to month or year to year...

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Articlesby Mauricio EspinosaMay 1, 2007

Your Best Strategy in 2007 is Your Forecast

Mauricio Espinosa - Control of your sales force is paramount. More and more salespeople are “doing their own thing.” It troubles me when I witness that in an operation. Regardless of how good they are, your sales staff cannot “do their own thing.”

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