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Articlesby Rob AndersonApril 26, 2007

Branding Or Directing Response Spending Dollars Wisely For Both

Rob Anderson - The ultimate goal of branding is to cause ‘Top of mind awareness’ (TOMA). TOMA is when a specific brand immediately comes to the mind of the customer when purchasing a particular product.

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Articlesby Sean V. BradleyApril 23, 2007

Create Customer Loyalty

Sean Bradley - The typical store will only close 22 percent of their ups, 40 percent of those never create a cash repair order and a full two-thirds of those customers are gone by the time they truly become valuable, which is when ..

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Articlesby George DansApril 19, 2007

12 Reasons Why Customers Should Buy From You

George Dans - Let me tell you this, if you don’t separate yourself from your competition, they will eat you alive and soon you will wake up to say this: “Remember when we used to…” Too late! ...

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The Truth Of Advertising Compliance

Jennifer Murphy - When creating your next ad campaign, consider the average consumer’s intelligence – better yet, consider the dumbest consumer’s intelligence to avoid the wrath of the Federal Trade Commission’s (FTC) advertising ...

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Articlesby Tom HudsonMarch 29, 2007

Rogue Waves

Thomas B. Hudson, Esq. - In this case, the 9th Circuit held that an investment bank that merely loaned money to a lender could be held responsible for the misdeeds of the lender...

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Articlesby David Keller, CPA, CFEMarch 28, 2007

Are You A Special Finance Customer?

David Keller - Your bank, auction and vendors consider you a finance customer every day. So, how is your credit rating with them? If you take a look at the financial status of your dealership, ...

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Articlesby Mauricio EspinosaMarch 8, 2007

Another Year - Another Opportunity

Mauricio Espinsoa - The Hispanic market is growing and will continue its growth for several years. It is a vast opportunity and a valuable niche for your business.

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Articlesby Tom HudsonMarch 2, 2007

More State Advertising Enforcement Actions

Thomas B. Hudson, Esq. - You can’t always tell from these self-serving AG press releases what actually went on – the AGs tend to report on the things that show how diligent they are at protecting consumers...

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Articlesby George DansFebruary 26, 2007

Five Non-Negotiable For Sales Teams

George Dans - If you are going to have your best year ever, you must have some rules, guidelines or processes that can’t be sacrificed. Let’s come up with at least five non-negotiables for your dealership ...

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Articlesby David Keller, CPA, CFEFebruary 19, 2007

Financial Strength Found In Proper Accounting

David Keller - You have to manage cash. You can’t manage your business from how much cash you have in the bank or how much sales revenue you can produce...

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