auto dealer in black and red logo
MenuMENU
SearchSEARCH

EV Sales Slow But Steady

Segment achieves record market share in Q3 as incentives help bridge the price gap with non-EVs.

October 14, 2024
EV Sales Slow But Steady

General Motors' EV sales jumped almost 60% in the quarter. Its lineup includes the Equinox.

Credit:

Chevrolet

1 min to read


U.S. electric-vehicle sales hit a new market-share record in the third quarter, helped along by incentives.

EVs’ share of sales reached 9% in the quarter, according to Cox Automotive, which said that’s a record high and up from 8% a year earlier and a 5% quarter-over-quarter increase.

Cox acknowledged that EV sales growth has slowed but said it’s still in a gradual climb.

“… as more affordable EVs enter the market and infrastructure improves, we can expect even greater adoption in the coming years,” said Director of Industry Insights Stephanie Valdez Streaty in a press release on the quarterly results.

EV incentives made up more than 12% of the average transaction price on average, well above the overall industry vehicle incentive average of about 7%, Cox said. 

Leasing volume helped, since leasing qualifies all EV models for federal tax incentives.

EV prices were essentially flat in the quarter, which didn’t hurt, either, with an average transaction price of $57,000, Cox said.

Tesla sales rose 7% on a spurt from the newly introduced Cybertruck, which Cox said sold more than 16,000 units despite its hefty $116,000-plus price tag. General Motors EV sales surged nearly 60%, though Cox said it’s still far behind Tesla, the market leader.

LEARN MORE: PHEVs Not Moving

 

 

More Industry

Dealer Debrief, 04/23/2026, with Lauren Lawrence, Auto Dealer Today
Industryby Lauren LawrenceApril 23, 2026

Dealer Debrief: Ford HQ and Mercedes Studios

In this week's debrief, host Lauren Lawrence covers Ford HQ renovations, new Mercedes studios, and the state of auto loans in March.

Read More →
Dealer Debrief 04/15/2026 with Lauren Lawrence
Industryby Lauren LawrenceApril 17, 2026

Dealer Debrief: Exploding Airbags & Risk Management

In this week's Dealer Debrief, host Lauren Lawrence covers a potential air bag ban and reinsurance and risk management.

Read More →
Sue Bai and Brian Bautsch standing on a road
Industryby Lauren LawrenceApril 17, 2026

Pilot Program Meant to Improve Roadway Safety

Honda and the Ohio Department of Transportation achieved highly accurate results with their pilot project the Honda Proactive Roadway Maintenance System that concluded this year.

Read More →
Ad Loading...
Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
Photo of the facade of one of Mercedes' new city studios, with a vehicle displayed in the window
Industryby Hannah MitchellApril 13, 2026

Mercedes Opens ‘Studios’ in Select Cities

The shops help mark the automaker’s beginnings 140 years ago and are to designed to offer major urban center consumers ‘exclusive’ experiences.

Read More →
rendering of outside of Ford's World Headquarters South connection to the new World Headquarters complex
Industryby Lauren LawrenceApril 10, 2026

Ford Expands HQ Facility Renovations

The automaker's renovated Product Development Center, World Headquarters South, will be connected to the World Headquarters complex it opened in November.

Read More →
Ad Loading...
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Dealer Debrief 04/08/2026 with Lauren Lawrence. Auto Dealer Today logo
Industryby Lauren LawrenceApril 8, 2026

Dealer Debrief: Loan Terms & Service Drives

In this week's Dealer Debrief, host Lauren Lawrence covers extended loan terms, a service technician initiative, and the DOWC Fix it Forward Program.

Read More →
front of Porsche Des Moines car dealership
Industryby Lauren LawrenceApril 2, 2026

Auto Group Acquires Porsche Rooftop

Family-owned and operated Ed Morse Automotive Group has added Porsche Des Moines to its Iowa locations.

Read More →
Ad Loading...
Photo of Lexus of Warwick car dealership exterior
Industryby Hannah MitchellMarch 27, 2026

Lexus Dealership Changes Hands

The addition of a coveted brand, picked up from Penske Automotive, makes 15 total stores for a family-owned auto group in the Northeast.

Read More →