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Online Marketing

DealerSuccess Launches Online Deal Tool

DealerSuccess announced the launch of Virtual Deal, an online deal creator that uses DMS-integrated technology to give consumers the option to work an entire deal online.

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Industry Summit to Tackle the Online F&I Movement

The magazine’s annual conference will feature two workshops and two panels that will take a look at the digital challenges and opportunities facing the F&I office.

Tear Down Your Silos

Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.

OnlineBKmanager.com Analyzes Benefit of Daily Leads Program

OnlineBKmanager.com reported this week that its Daily lead program significantly increased response rates for dealers marketing to bankrupt shoppers.

Median Media Adds Flick Fusion to Marketing Solutions

The multimedia marketing solutions company announced today that it has added Flick Fusion’s inventory videos to its menu of services for dealerships.

Texas DMV Closes Case Against CarGurus

The enforcement division of the Texas DMV has closed its case against CarGurus after the vehicle-shopping site made revisions to its used-car advertisements. In April, the department threatened enforcement actions because of the way the site listed used vehicles for sale.

Most Dealers Unprepared for CFPB Regulations, eLEND Finds

In a recent survey, eLEND Solutions found that while 80% of dealers expect the CFPB to implement regulations that would replace dealer participation with mark-up thresholds or a flat-fee model, only 40% have plans in place to meet those requirements.

Vboost Hits Viral Marketing Milestones

Vboost Inc. announced that it has sent 250,000 photo communications on behalf of its dealer clients.

SureCritic Hits One Million-Review Mark

SureCritic's website achieved the milestone in just four years. The firm collects information from a business' point-of-sale system and emails customers requesting a review within 24 hours of their visit.

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HookLogic Releases Marketing Attribution E-Book

The e-book details how dealers are using the firm's incentive marketing tools and direct attribution models to increase leads, sales and marketing investment ROI.

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