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digital

5 Reasons Your Dealership Belongs in the Cloud

Where would you rather keep your valuable data and mission critical applications — in a rack of in-house servers or under the close watch of a tech giant’s team of experts?

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DAS Names Sietsma COO, Pechstein Joins as VP

Digital Air Strike announced the promotion of Erica Sietsma to COO and the addition of Scott Pechstein as vice president of business development.

MAX Digital Adds Trade Valuation Tool

MAX Trade Value was developed in partnership with auto dealers and designed to leverage deep market data to facilitate online trade-in valuations.

Dealertrack F&I Streamlines Lease Contract Workflow

Dealers on the CDK Global DMS can now import lease deals into Digital Contracting on the Dealertrack uniFI platform, part of an upgrade also designed to benefit finance sources.

Buick, Porsche Lead Latest Sales Satisfaction Index

J.D. Power analysts ranked Buick and Porsche highest among mass market and highline brands in its latest study dedicated gauging satisfaction and future loyalty among U.S. car buyers.

Generations Launches Google Analytics Certification for Dealers

Generations Digital has launched Generations Digital University, a new training program anchored by a Google Analytics certification course designed specifically for auto dealers.

ADESA Adds VirtuaLane Support to Mobile App

A new internal integration was designed to facilitate access to all 26 ADESA VirtuaLane locations through the company’s proprietary Marketplace mobile app.

Survey: Dealer Websites Fail Consumers in 3 Key Areas

Affinitiv analysts say a recent survey of 1,000 U.S. car buyers shows the public’s expectations for a web driven purchase and financing experience are not met by most dealership websites.

VinSolutions Integrates With Infiniti Sales App

A merger of databases between VinSolutions and Infiniti was designed to enhance the showroom experience by increasing real time access to key customer information.

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CTV Advertising: What’s in It for Auto Dealers?

Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all their TV dollars on traditional ads?

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