auto dealer in black and red logo
MenuMENU
SearchSEARCH

Articles

Digitalby Todd SwickardAugust 31, 2006

Do I Really Need to Advertise on the Internet, too?

Todd Swickard - “Money for the Internet” is a phrase that can make dealer principals and marketing managers cringe...

Read More →
Dealer Opsby Tom AzbillAugust 31, 2006

Squeeze The Most Out Of Every Incoming Call

Tom Azbill - A dealership can’t let a month or week go by if one or more members of the BDC are struggling to set appointments...

Read More →
Digitalby Dean EvansAugust 31, 2006

Fasten Your Seatbelts Search Engine Marketing Drives More Efficient Sales Process

Dean Evans - Dealers can reach a growing Internet audience, and target their ideal set of prospects, in a way that is impossible with traditional media...

Read More →
Ad Loading...
Digitalby Rob ChesneyAugust 31, 2006

eBay Motors Selling Tips

Rob Chesney - Have questions about or need tips for selling automobiles on eBay Motors?...

Read More →
Dealer Opsby Sean WolfingtonAugust 31, 2006

Dick Hannah Targets Sub Prime to Dominate Market

Sean Wolfington - Dick Hannah in Portland, Ore., became a dominate force in Internet retailing by rethinking their marketing strategy and recognizing there is a lot of money to be made in special finance online.

Read More →
Dealer Opsby Becky ChernekAugust 31, 2006

When Is Sub Prime Sub Prime?

Becky Chernek - Does your F&I manager automatically ship the loans of sub prime customers away from your primary lender? What is the magic credit score number that triggers this policy ... 620?

Read More →
Ad Loading...
Dealer Opsby Sandi JeromeAugust 31, 2006

Technology And The Safeguards Rule

Sandi Jerome - There are four things that you must do regarding technology to protect your dealership against a violation of the safeguards rule

Read More →
Trainingby Jennifer RinconAugust 31, 2006

Training in the dealership: Spotlight on NADA Resources

Jennifer Rincon - What does NADA have to offer? “We’ve used NADA for everything,” says Neal Slaten, president of Tipton Ford, Inc. of Nacogdoches, Texas, “from buying their videos for ...

Read More →
Dealer Opsby Darin B. GeorgeAugust 31, 2006

What's My Car Worth (Handling Trade-Ins)

Darin George - ... the customer will still listen to you and follow you all around the dealership. Because you’re the first sales person that has told them what they have been waiting to hear. They love you ...

Read More →
Ad Loading...
Dealer Opsby Darin B. GeorgeAugust 31, 2006

What's Your Best Price, Bottom Line

Darin George - If there were a prize for the most asked question in car sales, “What’s your Best Price?” would get it hands down. How you handle this question will determine IF you sell the vehicle and IF you maintain any gross profit ...

Read More →