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Digital•by Todd Swickard•August 31, 2006

Google your Dealership

Todd Swickard - Go to your computer and try this experiment. Try typing your dealership name in the search area of your Internet browser...

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Digital•by Todd Swickard•August 31, 2006

Internet Advertising and My Marketing Plan

Todd Swickard - The ad industry would have you believe using eight percent to 10 percent of your marketing budget for Internet marketing is acceptable...

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Digital•by Todd Swickard•August 31, 2006

Do I Really Need to Advertise on the Internet, too?

Todd Swickard - “Money for the Internet” is a phrase that can make dealer principals and marketing managers cringe...

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Dealer Ops•by Tom Azbill•August 31, 2006

Squeeze The Most Out Of Every Incoming Call

Tom Azbill - A dealership can’t let a month or week go by if one or more members of the BDC are struggling to set appointments...

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Digital•by Dean Evans•August 31, 2006

Fasten Your Seatbelts Search Engine Marketing Drives More Efficient Sales Process

Dean Evans - Dealers can reach a growing Internet audience, and target their ideal set of prospects, in a way that is impossible with traditional media...

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Digital•by Rob Chesney•August 31, 2006

eBay Motors Selling Tips

Rob Chesney - Have questions about or need tips for selling automobiles on eBay Motors?...

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Dealer Ops•by Sean Wolfington•August 31, 2006

Dick Hannah Targets Sub Prime to Dominate Market

Sean Wolfington - Dick Hannah in Portland, Ore., became a dominate force in Internet retailing by rethinking their marketing strategy and recognizing there is a lot of money to be made in special finance online.

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Dealer Ops•by Becky Chernek•August 31, 2006

When Is Sub Prime Sub Prime?

Becky Chernek - Does your F&I manager automatically ship the loans of sub prime customers away from your primary lender? What is the magic credit score number that triggers this policy ... 620?

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Dealer Ops•by Sandi Jerome•August 31, 2006

Technology And The Safeguards Rule

Sandi Jerome - There are four things that you must do regarding technology to protect your dealership against a violation of the safeguards rule

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Training•by Jennifer Rincon•August 31, 2006

Training in the dealership: Spotlight on NADA Resources

Jennifer Rincon - What does NADA have to offer? “We’ve used NADA for everything,” says Neal Slaten, president of Tipton Ford, Inc. of Nacogdoches, Texas, “from buying their videos for ...

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