Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Accounting expert Dave Keller discusses the necessity of reviewing and analyzing last year's financial statements to improve a dealership's results in 2012.
Read More →The growth of digital marketing, social media and online reputation management has invited new regulations and created additional legal challenges for dealers. Compliance Expert Jim Radogna looks at six areas that dealers should pay close attention to in 2012.
Read More →Using an aroma in a showroom can create an impression with a shopper and can in fact create an emotional connection. Advertising and Marketing Expert Paul Potratz discusses the merits of scent marketing.
Read More →Attorneys Nicole Munro and Peter Cockrell of Hudson Cook discuss the Servicemembers Civil Relief Act (SCRA) as it pertains to leasing vehicles to military servicemembers or dependents of military servicemembers.
Read More →Technology allows dealers to easily track Web analytics but it’s easy to get overwhelmed. Which analytics are the most important? Dave Winslow, the intelligence chief at Dealer.com, shared with Auto Dealer Monthly the top five Web analytics dealers should monitor.
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This year’s Digital Marketing Awards are all about how dealers are creatively using digital marketing to get an edge and stand out from competitors online.
Read More →Attorney Tom Hudson discusses an enforcement action against a Florida dealership dealing with, among other things, the dealership’s alleged practice of posting false reviews of the dealership online.
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From beach parties and singing contests to celebrities and exotic animals, anything goes when it comes to event marketing. Here's a look at three dealers who not only achieved good results with their events but also had a lot of fun in the process.
Read More →Year-end at an automotive dealership is undoubtedly the most stressful time the accounting office experiences. Accountant David Keller discusses measures dealers can take to lessen the stress at year-end and prepare for their CPA’s year-end fieldwork.
Read More →With leadership in place, over 700 employees and bulletproof funding, the Consumer Financial Protection Bureau is moving full speed ahead. Attorney Nicole Munro discusses the CFPB's potential reach and how it could impact dealers.
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