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A new integration with ConnexPay is designed to give third-party administrators, agencies and dealers faster, more flexible payment options, improve efficiency and create profit opportunities.
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Online communication has shifted the dealership-to-customer relationship. In the future, to keep up, dealers will have to transition from traditional CRM systems and processes to social customer relationship management (SCRM).
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Here are few simple suggestions to help incorporate social media into your customer relationship management efforts.
Read More →Seth Lieberman, CEO of Pangea Media/SnapApp, reveals seven things to think about when crafting a Facebook post for your business.
Read More →Attorney Tom Hudson examines an appellate case in which the term “as is” did not protect the dealer from allegations of fraud and violation of the Michigan Consumer Protection Act.
Read More →Accounting expert Dave Keller discusses the necessity of reviewing and analyzing last year's financial statements to improve a dealership's results in 2012.
Read More →The growth of digital marketing, social media and online reputation management has invited new regulations and created additional legal challenges for dealers. Compliance Expert Jim Radogna looks at six areas that dealers should pay close attention to in 2012.
Read More →Using an aroma in a showroom can create an impression with a shopper and can in fact create an emotional connection. Advertising and Marketing Expert Paul Potratz discusses the merits of scent marketing.
Read More →Attorneys Nicole Munro and Peter Cockrell of Hudson Cook discuss the Servicemembers Civil Relief Act (SCRA) as it pertains to leasing vehicles to military servicemembers or dependents of military servicemembers.
Read More →Technology allows dealers to easily track Web analytics but it’s easy to get overwhelmed. Which analytics are the most important? Dave Winslow, the intelligence chief at Dealer.com, shared with Auto Dealer Monthly the top five Web analytics dealers should monitor.
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This year’s Digital Marketing Awards are all about how dealers are creatively using digital marketing to get an edge and stand out from competitors online.
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