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Articlesby Kimberly LongMay 4, 2012

New River Auto Mall’s Centralized BDC

In less than two years, New River Auto Mall has gone from not having a business development center to having a BDC that works over 1,300 leads each month and is responsible for between 30 and 50 percent of total dealership sales each month.

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Articlesby Tom HudsonApril 30, 2012

Dealer Financing, Pricing Discretion and Class Action Lawsuits

Attorney Tom Hudson discusses a recent court decision in the housing finance area that could be useful in the auto financing arena as well.

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Articlesby Greg WellsApril 27, 2012

Ten Must-Haves for a CRM Tool

Industry expert and trainer Greg Wells discusses several important features to look for when choosing a CRM tool.

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Articlesby David Keller, CPA, CFEApril 25, 2012

Tracking The New Year

Accountant David Keller explores some ways dealers can better track accounting transactions to aid in their year-end comparison and analysis process.

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Articlesby Nicole MunroApril 24, 2012

Arbitration Remains in the Spotlight – Even Outside of the Ninth Circuit

The Consumer Financial Protection Bureau recently began a public inquiry into how consumers and financial services companies are affected by arbitration and arbitration clauses. Attorneys Nicole Munro and Latif Zaman of Hudson Cook look at how some state courts are finding ways to invalidate arbitration provisions.

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Articlesby Ali AmirrezvaniApril 23, 2012

Effective Lead-Response Processes

Technology Expert Ali Amirrezvani discusses one of the most important aspects of customer relationship management today: website lead response time.

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Articlesby Harlene DoaneApril 19, 2012

Transitioning to Social CRM in your Dealership

Online communication has shifted the dealership-to-customer relationship. In the future, to keep up, dealers will have to transition from traditional CRM systems and processes to social customer relationship management (SCRM).

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Articlesby Harlene DoaneApril 19, 2012

Simple Ways to Tie Social and CRM Together

Here are few simple suggestions to help incorporate social media into your customer relationship management efforts.

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Articlesby Seth LiebermanApril 17, 2012

The Anatomy of an Effective Facebook Post

Seth Lieberman, CEO of Pangea Media/SnapApp, reveals seven things to think about when crafting a Facebook post for your business.

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Articlesby Tom HudsonMarch 30, 2012

When “As Is” Doesn’t Mean “As Is”

Attorney Tom Hudson examines an appellate case in which the term “as is” did not protect the dealer from allegations of fraud and violation of the Michigan Consumer Protection Act.

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