auto dealer in black and red logo
MenuMENU
SearchSEARCH

Digital

Ad Loading...
Articles•by Harlene Doane•October 1, 2009

Here Comes Web 3.0

Harlene Doane - First came what is known as Web 1.0, which was basic Web design that included a number of static pages that basically pushed information out to online shoppers.

Read More →
Articles•by Tom Hudson•September 30, 2009

Stolen Any Good Forms Lately?

Thomas B. Hudson - “No. Why should we pay ABC Forms Company 58 cents a form for those things? My brother-in-law says he knows a printer who’ll run them off for us for 12 cents each. Give me a copy of one of the ones you have left, and I’ll get us a bunch made.”

Read More →
Articles•by Jim Jackson•September 29, 2009

Technology Marketing

Jim Jackson - Twitter, Facebook, blogs, grapevine—of these four choices, which do you think has the potential to provide tremendous growth in leads? If you said Twitter, Facebook and blogs, you’re right.

Read More →
Ad Loading...
Articles•September 23, 2009

The Technology-Driven Dealership

Opening a dealership today can be very different than opening a dealership just 10 years ago. Through technological innovations, processes in all areas of the dealership can be improved for both the dealership staff and the customers.

Read More →
Articles•by J.D. Rucker•September 22, 2009

Tips and Tools for Managing Automotive Social Media

Jim Rucker - One of the biggest challenges for businesses entering into Web 2.0 and using social media to promote their products is finding the time to do it all. Every site has a different interface, a different user-base, and different ways they can be used to enhance your marketing.

Read More →
Articles•by Glynn Rodean•September 15, 2009

Training and Testing Your BDC

Glynn Rodean - There are plenty of dos and don’ts when working in a business development center. How often do you train and test your business development representatives (BDRs) to ensure they know the dos and don’ts and are performing to the best of their ability? ...

Read More →
Ad Loading...
Articles•by David Keller, CPA, CFE•August 27, 2009

Winding Down Your New Car Dealership

David Keller - What a month it has been! For the past three to four weeks, we have been busy assisting our GM dealers who received a “non-renewal agreement” letter to effectively close their new GM franchises down by October 2010 ...

Read More →
Articles•by Todd Swickard•August 26, 2009

Automotive Website Compliance | Automotive Websites | Todd Swickard

Dealers have a sort of love/hate relationship with compliance, especially in terms of their Web sites. Before manufacturers implemented standards for dealer sites, there was a kind of “Wild West” feel to things ...

Read More →
Articles•by Tom Hudson•August 24, 2009

Ka-Boom

Thomas B. Hudson - I was conducting an on-site dealership compliance audit of a buy here pay here store, looking over the dealership’s sales and F&I process from A to Z in an effort to decrease the dealership’s potential liability for violations of state and federal law. It’s a good thing that it was only lil’ ole me probing this dealership’s operation. If, instead, an FTC SWAT team had descended on the car lot, the dealer would be out of business ...

Read More →
Ad Loading...
Articles•by J.D. Rucker•August 21, 2009

How to Expand Your Pre-Owned Market Area

Jim Rucker - You have the cars. They want them. How do you bring them to you? How can you stand out from your competitors? With marketing budgets being cut, many dealers are looking to the Internet to “spend smarter.” There are still obstacles. With hundreds of vendors and marketing firms flaunting their products, it’s possible to spend more online than offline. Luckily, there are only three areas you have to cover to make sure you’re geared for success ...

Read More →