Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Jim Rucker - One of the biggest challenges for businesses entering into Web 2.0 and using social media to promote their products is finding the time to do it all. Every site has a different interface, a different user-base, and different ways they can be used to enhance your marketing.
Read More →Glynn Rodean - There are plenty of dos and don’ts when working in a business development center. How often do you train and test your business development representatives (BDRs) to ensure they know the dos and don’ts and are performing to the best of their ability? ...
Read More →David Keller - What a month it has been! For the past three to four weeks, we have been busy assisting our GM dealers who received a “non-renewal agreement” letter to effectively close their new GM franchises down by October 2010 ...
Read More →Dealers have a sort of love/hate relationship with compliance, especially in terms of their Web sites. Before manufacturers implemented standards for dealer sites, there was a kind of “Wild West” feel to things ...
Read More →Thomas B. Hudson - I was conducting an on-site dealership compliance audit of a buy here pay here store, looking over the dealership’s sales and F&I process from A to Z in an effort to decrease the dealership’s potential liability for violations of state and federal law. It’s a good thing that it was only lil’ ole me probing this dealership’s operation. If, instead, an FTC SWAT team had descended on the car lot, the dealer would be out of business ...
Read More →Jim Rucker - You have the cars. They want them. How do you bring them to you? How can you stand out from your competitors? With marketing budgets being cut, many dealers are looking to the Internet to “spend smarter.” There are still obstacles. With hundreds of vendors and marketing firms flaunting their products, it’s possible to spend more online than offline. Luckily, there are only three areas you have to cover to make sure you’re geared for success ...
Read More →Kimberly Long - If you ask some dealers, the purpose of a dealership’s business development center is to manage leads and set appointments. However, that’s not quite the approach taken by Copeland Toyota in Brockton, Mass. The dealership operates on a customer service philosophy of full disclosure, and while one of the functions of its BDC is indeed setting appointments, its primary purpose is to operate as a buyer’s advocate ...
Read More →Glynn Rodean - My favorite part about working shared leads is that a shared lead gives you the opportunity to set yourself apart from everyone else who is calling these leads. Effectively working shared leads is more about selling the appointment than setting the appointment, and your phone skills are just as important as a quick response. You won’t set yourself apart with a hard sell. Instead, with shared leads, you set yourself – and your dealership – apart with very subtle influence and pers
Read More →Jennifer Murphy - Almost a decade ago, the owners of Gentilini Motors in Woodbine, N.J., began to notice traditional advertising trailing off and the Internet catching on. “The Internet was becoming more of a craze. It was becoming more prevalent in everybody’s household,” said Paul Gentilini, co-owner. In 2000, Gentilini Motors’ focus shifted to building an online presence ...
Read More →David Keller - This past year, most dealers struggled to make a profit or attempted to keep losses at a minimum, conserve cash and basically just stay alive. They were hit with some strange tax consequences generated by the headlines noted earlier in this article. Used vehicle wholesale prices, in most instances, were drastically reduced at December 2008 versus December 2007 due to diminished demand from customers. This resulted in LIFO income, rather than normal LIFO expense ...
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