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Articles•by Rob Anderson•February 25, 2009

Why Work Twice as Hard For Twice as Much

Rob Anderson - During this unprecedented time in economic history, we all need to ask ourselves if we’re willing to work twice as hard for half as much. Times are tough; times are uncertain. In fact, the only certainty is that things will only get...

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Articles•by Phil Dupree•February 24, 2009

Standard Processes Are Works in Progress

Phil DuPree -Standard processes have been touted as a “must-have” for dealerships that want to ensure all leads are properly – and optimally – worked. The belief is that if everyone in the dealership follows the same response formula ...

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Articles•by Tom Hudson•February 23, 2009

Why You Shouldn't Delay Your Red Flags Program

Thomas B. Hudson, Esq. - We are urging dealers to move with urgency to get their Red Flags programs in place quickly—long before the end of this 6-month enforcement grace period granted by the FTC. Why? Three reasons, and they may apply to...

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Articles•by Daymond Decker•February 20, 2009

Five Ways to Better Manage Marketing Costs

Daymond Decker - Managing marketing costs and maximizing spend have always been a critical part of running a successful dealership, yet in this economy, superior allocation of limited marketing resources can make all the difference ...

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Articles•by Glynn Rodean•February 11, 2009

Generate Sales During Tough Times

Glynn Rodean - While car sales and football don’t have a lot in common, right now many dealers are practicing what many football teams do when they’re trying to hold onto their lead until the end of the game—the prevent defense. A team with a solid lead...

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Articles•by David Keller, CPA, CFE•February 9, 2009

Your Annual Review - Are You Ready For 2009

David Keller - Take a look at your expenses. Compare your expenses against other 20 group members. Compare them to industry averages. If some are high compared to the industry guides, review the detail of the expense accounts to see if you can reduce...

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Articles•by Glynn Rodean•February 7, 2009

The Twelve Best BDC Practices Every Department Should Implement

Glynn Rodean - Over the years, I’ve developed a long list of best BDC practices and here are 12 from which every BDC can benefit...

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Articles•by Sean V. Bradley•January 19, 2009

Army of One - Leverage Your Resources

Sean Bradley - There is no army of one. Even in the United States Army, that really isn’t true either. There are no Rambos in the Army. The Green Berets, Delta Force, Airborne Rangers—all these units are elite teams, not stand-alone people ...

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Articles•by J.D. Rucker•January 14, 2009

How to Spend Your Internet Marketing Budget

Jim Rucker - Dealerships are starting to realize that they get more bang for their buck through Internet marketing and are cutting into their television and radio budgets and redirecting the funds towards driving Internet leads ...

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Articles•by Daymond Decker•January 6, 2009

Bring Online Advertising Into Focus with Proper Marketing Support

Daymond Decker - Are you struggling with the transition to digital advertising activities due to lack of time, staff focus or obvious understanding of what to do? ...

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