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Articles•by Tom Hudson•September 5, 2008

It’s Enough to Make a Grown Man Cry: The Fair and Accurate Credit Transaction Act

Thomas B. Hudson, Esq. - The truncation and expiration date parts of the FACTA legislation turned out to be the worst sort of "gotcha" legislation...

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Articles•by Rob Mudd•September 3, 2008

Building a Web Site That Lasts a Lifetime

Rob Mudd - A point of caution: don’t be misled by the word “interactive.” If that interactivity is not shored-up by good retail messaging, all you will have at the end of the day are a lot of useless “cookie” crumbles. It’s not about the toys, but the ...

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Articles•by Jason Ezell•September 2, 2008

New Trends in Ad Spends: Make the Most of Your Money

Jason Ezell - I’ll bet that even in these slower times, more leads come through your Web site than through your front door. I’ll also wager that there are, in most cases, far more people visiting or “driving by” your Web site than there are...

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Articles•by Sarah Mooneyhan•August 28, 2008

A Tale of Two Economies: How Smart Marketing Can Help your Dealership Thrive, Not Just Survive, During Difficult Times

Sarah Mooneyhan - Take a closer look at where you are spending your marketing dollars. Review your marketing key performance indicators for each lead source, such as lead-to-sales conversion rate and cost per sale ...

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Articles•by Daymond Decker•August 27, 2008

Downeast Toyota’s Interactive Web Site and Rapid Response Time Reels in Customers

Daymond Decker - Since their new site went live, there have been 65,355 unique visitors and 4,351 total sales and service leads. About 40 percent of Web site visitors spend one to five minutes on the site ...

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Articles•by Jennifer Murphy Bloodworth•August 23, 2008

Attracting, Training and Hiring for a BDC or Call Center: Industry Experts Weigh In

Jennifer Murphy - The success of a BDC or call center is heavily dependent on having well-trained employees. The selection process of hiring the right employees coupled with a motivating compensation plan and intensive and ongoing training will yield the best results.

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Articles•by Justin Spath•August 22, 2008

The Right BDC Option: Choosing the One that Fits Your Dealership

Justin Spath - The biggest advantage to an in-house BDC is that you have complete control over it. You decide who is hired or fired, how it is managed, what the requirements will be, and how to improve on it or change it to meet your business needs.

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Articles•by Rob Chesney•August 19, 2008

Gas Prices, Economy Driving Interest in Small Cars

Rob Chesney - A sample search on eBay Motors in May shows 81 listings that advertise great or good gas mileage. Cars such as Ford Escorts and Geo Metros and Storms are being listed ...

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Articles•by Sean V. Bradley•August 16, 2008

Internet Sales Process-Part Two: The Follow Up

Sean Bradley - You also need to buy or create powerful phone scripts to use when calling Internet sales prospects, as well as voicemail scripts. The bottom line is that you need to be prepared ...

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Articles•by David Keller, CPA, CFE•August 15, 2008

Accounting For Your BDC: The Practical Way to Measure the Cost

David Keller - You know it is going to cost something to get it going, staff it, find the right software, make room in your dealership for the people staffing it, monitor the results, create advertising, update your Web site and phone numbers, etc. ...

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