Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Daymond Decker - At Schumacher, the main strategy for bringing customers to their Web site used to be traditional advertising, especially print, but now they are doing less traditional advertising and bringing more people directly to the site through...
Read More →Ron Smith - Many succession planning decisions will be governed by not only the factory sales and service agreement (“Franchise Agreement”), but also by appropriate provisions of state franchise statutes...
Read More →Rob Anderson - Consumers have grown cautious and the economy has slowed, but opportunities still abound for dealers. These opportunities are created by less competition amongst retailers in the marketplace.
Read More →Rob Chesney - Vehicle purchase protection is provided by eBay Motors to passenger vehicle buyers who complete their purchase on the site to protect against cases of outright fraud ...
Read More →Thomas B. Hudson, Esq. - The foundation of the report is Public Citizen’s claim, based on its study of nearly 34,000 collection cases, arbitrators found in favor of businesses in 94 percent of the arbitration proceedings...
Read More →David Keller - The buyer should always review any and all existing leases of the dealer to verify which leases must be assumed through purchase...
Read More →Jeff Smelley - In what’s transitioning to a cashless banking environment, you must carefully inspect credit card authorizations, electronic funds transfers and payment authorizations.
Read More →Rob Anderson - Bull’s-eye marketing is about locating your best prospects ... You can start mapping by looking at your key marketing and support materials, then comparing them to those of your closest competitors.
Read More →Mauricio Espinosa - At many businesses, we found first-time customers usually give good-to-excellent ranking scores. However, as time and experiences continue, the results deteriorate.
Read More →Daymond Decker - According to statistics provided by Honda, 80 percent of typical Honda buyers first turn to the Internet to conduct online research...
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