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Articles•by Jeff Smelley•January 12, 2008

Protecting Your Money The Low-Tech Way

Jeff Smelley - In what’s transitioning to a cashless banking environment, you must carefully inspect credit card authorizations, electronic funds transfers and payment authorizations.

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Articles•by Rob Anderson•January 11, 2008

Hitting The Bulls-Eye: Effectively Targeting Your Market

Rob Anderson - Bull’s-eye marketing is about locating your best prospects ... You can start mapping by looking at your key marketing and support materials, then comparing them to those of your closest competitors.

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Articles•by Mauricio Espinosa•January 10, 2008

The CSI Pyramid Part II: Retention

Mauricio Espinosa - At many businesses, we found first-time customers usually give good-to-excellent ranking scores. However, as time and experiences continue, the results deteriorate.

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Articles•by Daymond Decker•January 8, 2008

Florida Dealer Weathers The Elements: Pompano Honda Sets Records

Daymond Decker - According to statistics provided by Honda, 80 percent of typical Honda buyers first turn to the Internet to conduct online research...

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Articles•by Rob Chesney•December 26, 2007

How To Play By The Rules On eBay Motors

Rob Chesney - To build a solid reputation online, begin by providing every detail you have available regarding vehicles you have listed. For example, take pictures of a vehicle from all angles, including any dents, scratches or other imperfections...

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Articles•by David Keller, CPA, CFE•December 22, 2007

Energize Your Dealership And Your Employees: Six Strategic Steps To Take Today

David Keller - Walk into your dealership tomorrow and begin to look at it differently. Or better yet, why wait until tomorrow? Walk out the front door right now, get into your vehicle and drive around the block...

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Articles•by Tom Hudson•December 20, 2007

Interstate + Internet = Trouble

Thomas B. Hudson, Esq. - When the dealer and the buyer are in different states, a lot of different things are happening. The business models we have seen range from the safest to the more dangerous, from a legal standpoint...

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Articles•by Rob Chesney•December 15, 2007

Consider Every Online Offer Or Interaction A Sales Opportunity

Rob Chesney - Every inquiry on eBay Motors is a potential buyer and therefore a relationship that needs time and care to cultivate. The goal is to build that question or offer, no matter how insulting or low, into an understanding and ultimately a...

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Articles•by Brian Page•December 15, 2007

Know The Five Steps Online Shoppers Take

Brian Page - Reaching out to the car buyer at each stage exponentially increases the chance your dealership’s name will be remembered, and ultimately contacted by the consumer when they are ready to buy...

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Articles•by Daymond Decker•December 14, 2007

Kentucky Toyota Dealer: Cashing-In On eCRM

Daymond Decker - With an effective digital marketing strategy, complete with the right technology, tools and extensive training, McDaniel and the BDC department at Kerry Toyota are giving the competition a run for their money...

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