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Articlesby Rob ChesneyDecember 26, 2007

How To Play By The Rules On eBay Motors

Rob Chesney - To build a solid reputation online, begin by providing every detail you have available regarding vehicles you have listed. For example, take pictures of a vehicle from all angles, including any dents, scratches or other imperfections...

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Articlesby David Keller, CPA, CFEDecember 22, 2007

Energize Your Dealership And Your Employees: Six Strategic Steps To Take Today

David Keller - Walk into your dealership tomorrow and begin to look at it differently. Or better yet, why wait until tomorrow? Walk out the front door right now, get into your vehicle and drive around the block...

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Articlesby Tom HudsonDecember 20, 2007

Interstate + Internet = Trouble

Thomas B. Hudson, Esq. - When the dealer and the buyer are in different states, a lot of different things are happening. The business models we have seen range from the safest to the more dangerous, from a legal standpoint...

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Articlesby Rob ChesneyDecember 15, 2007

Consider Every Online Offer Or Interaction A Sales Opportunity

Rob Chesney - Every inquiry on eBay Motors is a potential buyer and therefore a relationship that needs time and care to cultivate. The goal is to build that question or offer, no matter how insulting or low, into an understanding and ultimately a...

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Articlesby Brian PageDecember 15, 2007

Know The Five Steps Online Shoppers Take

Brian Page - Reaching out to the car buyer at each stage exponentially increases the chance your dealership’s name will be remembered, and ultimately contacted by the consumer when they are ready to buy...

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Articlesby Daymond DeckerDecember 14, 2007

Kentucky Toyota Dealer: Cashing-In On eCRM

Daymond Decker - With an effective digital marketing strategy, complete with the right technology, tools and extensive training, McDaniel and the BDC department at Kerry Toyota are giving the competition a run for their money...

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Articlesby Jeff SmelleyDecember 13, 2007

The Backup Server

Jeff Smelley - The first solution for a backup server is to buy a system exactly like your production server, providing a simple and quick solution in the event your production server experiences problems.

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Articlesby Ron SmithDecember 9, 2007

Why Use An Automotive Legal Specialist

Ron Smith - Firms that specialize in the auto industry often have extensive access to networks of dealer attorneys throughout the United States, who regularly exchange information about issues and cases facing their clients...

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Articlesby David Keller, CPA, CFEDecember 9, 2007

Start Your Tax Planning Early

David Keller - Can you believe its almost the end of the year? Start your end-of-the-year tax planning now. Don’t wait until it is too late to make changes to your operations, setup up a new company or hire the extra person you have been talking about...

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Articlesby Rob AndersonDecember 7, 2007

Positioning: Raise Your Branding Standard

Rob Anderson - Positioning is the process by which marketers try to create an image or identity in the minds of the target market for the dealership, brand or organization. It is the “relative competitive comparison” a dealership occupies in a ...

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