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Articlesby Mauricio EspinosaDecember 6, 2007

The CSI Pyramid

Mauricio Espinosa - What is of most interest is that Hispanics typically rank companies very high when responding to communication (such as a telephone call) that is conducted correctly.

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Articlesby John CarrollDecember 3, 2007

How To Respond To Internet Inquiries: Trainers and Directors Disclose Proper Techniques

John Carroll - Trying to come up with a step-by-step process for Internet sales can be tricky. Some practices may work better than others in your own operation, and picking the best approach for your dealership can make a big difference at the end of...

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Articlesby Jennifer Murphy BloodworthNovember 30, 2007

A Smooth Internet Operation: Peruzzi Toyota Scores with the Right Process in Place

Jennifer Murphy - Bill Finocchiaro, president of Peruzzi Toyota in Hatfield, Pa., has been experiencing online success since he expanded his Internet department and adopted new processes for the department. “I knew there was more out there;

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Articlesby Tom HudsonNovember 29, 2007

Punitive Damages: How Much is Too Much?

Thomas B. Hudson, Esq. - The Texas Supreme Court found that Gullo Motors’ fraudulent actions merited exemplary (punitive) damages, but that the $125,000 remittitur exceeded the constitutional limits on exemplary damages...

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Articlesby Daymond DeckerNovember 12, 2007

Running With The Big Dogs: Elkin Chrysler Jeep Dodge Leave The Porch

Daymond Decker - So, what happens when you mix old-fashioned, small-town car sales with newfangled technology? The answer is a dealership with increased exposure that translates into more sales and higher profits...

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Articlesby Jeff SmelleyNovember 6, 2007

Keep Your Computer In Shape

Jeff Smelley - Many of us find out computers slowing down and/or having aggravating little problems that conspire to rob our time, patience and productivity. Here are a few common problems and what you can do to fix them, as well as prevent them.

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Articlesby Jennifer RinconNovember 1, 2007

How the Web was Won: Earnhardt Auto Group Shares The Good, The Great And The Ugly Of Running A Web site

Jennifer Rincon - In the last decade, the Earnhardt Auto Group based in Chandler, Ariz. has grown from three franchises to 11 across Arizona and Texas. Around 1994, the first Earnhardt Web site was created...

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Articlesby Tom HudsonOctober 30, 2007

Unfair And Deceptive Practices: Entertainment For Everyone But The Dealer

Thomas B. Hudson, Esq. - You will recall that the most potent weapon that plaintiffs’ lawyers can bring to bear is a state “unfair and deceptive acts or practices,” or “UDAP”, law. Nearly every state has such a law, and Maryland, my home state, is...

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Articlesby Jason EzellOctober 29, 2007

The Rules Of Rich Media: Keeping Your Customer Engaged

Jason Ezell - Rich Media can greatly enhance the user experience. It captures attention and delivers valuable information to your users. If used properly, Rich Media will increase your leads and help establish user trust...

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Articlesby Mauricio EspinosaOctober 26, 2007

Seven Rules To Great Hispanic Marketing

Mauricio Espinosa - How you should advertise depends on many factors. What you know is key, and what you don’t know can be hazardous to your business. If you want the long answer, keep reading.

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