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The partnership is intended to tap employee performance data to help auto dealerships analyze performance and focus training on sales operations weak spots.
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Erin (Mack) McKelvey of Millennial Media discusses targeting auto shoppers through mobile advertising.
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Attorney Thomas Hudson poses two scenarios about how dealers comply with the Safeguarding Rule. One scenario is about a dealer who initially had good intentions but allowed compliance cobwebs to build up, the other is about a dealer who implements and maintains a compliant process.
Read More →Attorney Nicole Munro discusses disclosures required by the Equal Credit Opportunity Act and its implementing Regulation B, along with the Fair Credit Reporting Act, when a consumer applies for secured credit.
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Gibson Truck World, a 14-acre dealership in Sanford, Fla., sells about 150 vehicles per month. The dealership relies on social media, radio, television, magazines, the Internet, billboards and good old word-of-mouth to advertise the dealership.
Read More →Trainer Greg Wells discusses how dealers can effectively market vehicles online with proper pricing, quality photos and compelling vehicle descriptions.
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Throughout 2011, used vehicle buying has been difficult for dealers. Five used car buyers share how they’re finding vehicles.
Read More →Author Jon Greene discusses how dealers can differentiate themselves from the competition by implementing a customer loyalty program.
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When the going gets tough, the tough get going. At Grogan’s Towne Chrysler Jeep Dodge in Toledo, Ohio, Marc Ray took matters into his own hands when the market got tough, and as a result, the store is growing and more profitable than ever.
Read More →Do you watch and calculate how many times your inventory turns each year? Do you know what your return on inventory investment is? David Keller, automotive industry accounting expert, explains how to determine these things and more.
Read More →Attorney Nicole Munro explains advertising disclosures required by the Truth-in-Lending Act (TILA) and Regulation Z.
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