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Articlesby Kimberly LongMarch 19, 2012

Standardized, Centralized Used Vehicle Operations Pays Off For Morrie’s Automotive Group

Towards the end of 2008, Morrie’s Automotive Group began managing its eight-store used vehicle inventory with a more centralized approach and implemented standardized processes. The group realized a 50 percent growth in used vehicle sales volume in 2010 over 2009, and further growth in 2011.

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Articlesby Jim RadognaMarch 15, 2012

Compliance in the Digital Age

The growth of digital marketing, social media and online reputation management has invited new regulations and created additional legal challenges for dealers. Compliance Expert Jim Radogna looks at six areas that dealers should pay close attention to in 2012.

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Articlesby Paul PotratzMarch 5, 2012

What Does Your Dealership Smell Like?

Using an aroma in a showroom can create an impression with a shopper and can in fact create an emotional connection. Advertising and Marketing Expert Paul Potratz discusses the merits of scent marketing.

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Articlesby Nicole MunroFebruary 29, 2012

Motor Vehicle Leases and the Military

Attorneys Nicole Munro and Peter Cockrell of Hudson Cook discuss the Servicemembers Civil Relief Act (SCRA) as it pertains to leasing vehicles to military servicemembers or dependents of military servicemembers.

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ArticlesFebruary 23, 2012

Excelling in Today’s Digital World

This year’s Digital Marketing Awards are all about how dealers are creatively using digital marketing to get an edge and stand out from competitors online.

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Articlesby Tom HudsonFebruary 21, 2012

Faking Dealership Reviews Online Leads to Trouble

Attorney Tom Hudson discusses an enforcement action against a Florida dealership dealing with, among other things, the dealership’s alleged practice of posting false reviews of the dealership online.

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Articlesby Kimberly LongFebruary 16, 2012

Dealers Get Creative with Event Marketing

From beach parties and singing contests to celebrities and exotic animals, anything goes when it comes to event marketing. Here's a look at three dealers who not only achieved good results with their events but also had a lot of fun in the process.

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Articlesby Kimberly LongFebruary 9, 2012

More Than Fun and Games at Charlotte Honda Volkswagen

At Charlotte Honda VW in Port Charlotte, Fla., the dealership received a complete overhaul and a new marketing strategy, and it has since tripled sales.

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Articlesby Joseph ClementiFebruary 3, 2012

Measure Your Marketing From Inception to ROI

Advertising for dealerships has always been a highly debated topic. Joseph Clementi, a dealership general manager, discusses the importance of measuring the effectiveness of a dealership's marketing efforts.

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Articlesby David Keller, CPA, CFEFebruary 1, 2012

Review of Year-End Tax and Financial Statement Preparation

Year-end at an automotive dealership is undoubtedly the most stressful time the accounting office experiences. Accountant David Keller discusses measures dealers can take to lessen the stress at year-end and prepare for their CPA’s year-end fieldwork.

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