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Articlesby Glynn RodeanDecember 8, 2008

Business Development Centers: The Most Accountable, Measurable Department

Glynn Rodean - This position is generally one of an order-taker and is often responsible for fielding complaints. Probably, the CSR you are most familiar with is employed by your cell phone company...

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Articlesby Tom HudsonDecember 5, 2008

Pigs Get Fat, Hogs Get Slaughtered

Thomas B. Hudson, Esq. - One surefire way to make sure a court won’t enforce your arbitration agreement is to ask it to do more than get you in front of an arbitrator. I can’t tell you the number of arbitration agreements I’ve seen that indicate...

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Articlesby Michael ReesDecember 4, 2008

Choose Success: Sales Are As Strong As You Make Them

Michael Rees - Are you and your team using the fact that so many people are saying business is bad to tell yourselves: “It’s okay that we’re not doing any better. We can’t help it; it’s just the economy”? ...

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Articlesby David Keller, CPA, CFEDecember 2, 2008

Important Things You Must Consider If Buying or Selling A Franchise Dealership

David Keller - One of the things you should do before signing the buy-sell is consider what floorplan source you will use for financing the vehicle inventories...

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Articlesby Michael FishmanDecember 1, 2008

Maximize Every Lead

Michael Fishman - In a time of economic turbulence, generating showroom traffic is more critical than ever

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Articlesby Raul VazquezDecember 1, 2008

Four M's of Marketing Techniques

Raul Vazquez - I’ve often addressed how to maximize your ad dollars, how to get the most from your customer database and how to differentiate yourself from your competition in your customer's mind. All of these issues have a direct impact on your sales...

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Articlesby Harlene DoaneNovember 26, 2008

If You Can't Track It...

Harlene Doane - The current trend in advertising isn’t about where you spend your ad dollars as much as it is about how you spend your money. According to NCM Twenty Group data, as of June 2008, advertising expenditures are not rising.

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Articlesby John CarrollNovember 16, 2008

Laughter Can be the Best Medicine for Building Customer Trust

John Carroll - About 15 years ago, said Trenary, who runs three dealerships in the St. Louis area, Ben Turec screened a television spot he put together from several years’ worth of bloopers swept up from his ad agency’s cutting room floor. Blown lines, pratfalls, ornery animals; it all ...

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Articlesby Tom HudsonNovember 12, 2008

Law of Unintended Consequences: What the Future May Bring

Thomas B. Hudson, Esq. - The mortgage mess has spilled over into the car arena. The credit markets appear to be temporarily shell shocked and reluctant to assume any risk. Finance companies that lived on the securitization model can’t...

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Articlesby David Keller, CPA, CFENovember 9, 2008

Cost-Effective Marketing Ideas: Get Your Customers to Promote You

David Keller - There are a lot of prior customers we don't think about until they walk through the door again to see us. We have to contact them first. We have to make an effort to be in front of them...

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