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Articlesby Rob AndersonNovember 5, 2008

Growth through Targeted Hispanic Marketing

Rob Anderson - The Hispanic market is the only auto-buying market in the country experiencing growth. Have you begun to target Hispanic people whose first (and sometimes only) language is Spanish? If you haven’t, you might be ...

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Articlesby Tom HudsonOctober 15, 2008

What Happens When Your Customer Is Uninsured?

Thomas B. Hudson, Esq. - Sometimes it seems like there’s just no end to the ways a dealer can get into a legal jam. That’s really not surprising ... Here’s an example of a dealer’s problems arising from the sale, or non-sale, of credit insurance...

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Articlesby Scott DreisbachOctober 8, 2008

Truck Month Is Coming: The Glut of Inventory

Scott Dreisbach - Every single successful retailer of any product across this great country of ours has at least one thing in common. They all desire to gain market share on their competitor. They all want to sell more ...

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Articlesby David Keller, CPA, CFEOctober 4, 2008

Technology in 2008

David Keller - Well, it is 2008. Yes, you probably know that by now. But are you really living in the year 2008? Is your business? The only way to know is to ask a few simple questions...

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Articlesby Dan HendersonOctober 1, 2008

Internet Leads Offer Lowest Ad Cost Per Sale

Rumors abound about what our illustrious vice president was really doing when he “oops” shot Harry Whittington, the high profile lawyer, while hunting. Well, I’m certain of the fact it was an accident, but the point was he wasn’t looking at what he was shooting at

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Articlesby Kimberly LongSeptember 23, 2008

Compliance Headaches: Adverse Action and the “Red Flags” Rule

Kimberly Long - Compliance in general is an ongoing headache for dealers. Adverse action, in particular, is something many have been struggling to get a handle on for quite some time ... Compounding their worries, dealers will soon have to contend with...

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Articlesby Rob AndersonSeptember 19, 2008

Taking Tips from the Golf Pros: Explain Why - not Just What - in Your Marketing

Rob Anderson - “I want a low interest rate, no money down and a $75,000 Escalade even thought my credit has been shot since the Reagan Administration. I also want a $199 monthly payment on that Escalade.” ... What is important is how you respond to the request.

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Articlesby David Keller, CPA, CFESeptember 16, 2008

Cash Flow: An Urgent Matter

Dave Keller - If you are a typical dealer, you probably check your cash balance daily. Some dealers run their business by their checkbook balance, while others use the actual bank account balance and release checks accordingly. Which is better?...

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Articlesby Tom HudsonSeptember 11, 2008

Just Because You’re Paranoid Doesn’t Mean They Aren’t Following You

Thomas B. Hudson, Esq - If you are a dealer, you may take some comfort from the fact that your customers seldom get upset enough to haul you into court. That comfort disappears, though, when you find out that your customers are being encouraged to sue you...

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Articlesby Tom HudsonSeptember 5, 2008

It’s Enough to Make a Grown Man Cry: The Fair and Accurate Credit Transaction Act

Thomas B. Hudson, Esq. - The truncation and expiration date parts of the FACTA legislation turned out to be the worst sort of "gotcha" legislation...

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