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Articlesby Rob MuddSeptember 3, 2008

Building a Web Site That Lasts a Lifetime

Rob Mudd - A point of caution: don’t be misled by the word “interactive.” If that interactivity is not shored-up by good retail messaging, all you will have at the end of the day are a lot of useless “cookie” crumbles. It’s not about the toys, but the ...

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Articlesby Tom HeraldAugust 15, 2008

Reach Prospects Immediately

Tom Herald - There are 3.2 billion cellular connections worldwide – 260 million in the United States alone – and with the iPhone’s launch last year, the concept of browsing the Web from a mobile phone has gone mainstream. The future is now and marketersare abuzz about this new trend and the tremendous opportunities it presents.

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Articlesby David Keller, CPA, CFEAugust 15, 2008

Accounting For Your BDC: The Practical Way to Measure the Cost

David Keller - You know it is going to cost something to get it going, staff it, find the right software, make room in your dealership for the people staffing it, monitor the results, create advertising, update your Web site and phone numbers, etc. ...

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Articlesby Harlene DoaneAugust 9, 2008

Pushing Your Used Vehicle Department

Harlene Doane - It’s time to treat the used vehicle department as a business, specifically, one designed to earn maximum profits. You likely review the sales, expenses, ratios and trends of your dealership ...

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Articlesby Tom HudsonAugust 7, 2008

A Silver Lining: The Case for Arbitration Agreements

Thomas B. Hudson, Esq. - Another problem that the housing mess will create for dealers will come from the legislative backlash that we will see as our elected representatives fall all over each other in their attempts to “fix” the housing problems...

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Articlesby Scott DreisbachJuly 29, 2008

The Seventh Profit Center: Your Vehicle Inventories

Scott Dreisbach - The vehicle inventories you've invested in are no different than any other type of investment portfolio...

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Articlesby Michael ReesJuly 25, 2008

It is Not Internet Inquiries: It is Internet Sales

Michael Rees - So, you sign up for these programs and the number of visitors to your new Web site increases. You even hire a dedicated Internet manager to manage all these inquiries. The number of Internet sales increases, so you think...

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Articlesby David Keller, CPA, CFEJuly 18, 2008

Used Vehicle Fear: What Exactly Are You Afraid Of?

David Keller - New car dealerships rely almost entirely on trade-ins to round out the mix of vehicles on their lot. What happensif your more expensive vehicle sales slow down and stop generating these trade-ins?...

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Articlesby Mauricio EspinosaJuly 15, 2008

Preparing for the Good Times and the Bad

Mauricio Espinosa - In this time of economic uncertainties in the U.S., it is important to your business that you have alternate plans, a clear vision of your challenges and the proper metrics with which to manage.

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Articlesby Tom HudsonJuly 7, 2008

Snoozing and Losing: The Case for Arbitration Agreements

Thomas B. Hudson, Esq. - I am frequently asked whether dealers’ use of mandatory arbitration agreements as a defense against class action lawsuits and as a way to escape potentially crippling court-awarded damages is a tactic that actually works...

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