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In 2001, Terry McCormick, the current general manager of Ray Laks Mitsubishi, was brought in to spearhead the implementation of a subprime department in Ray Laks Mitsubishi in West Seneca, N.Y. In the first six months of business, the department retailed an average of 15 to 20 subprime units per month.
Read More →Daymond Decker - Walsh knew that the next generation of customers would not be satisfied with two-dimensional photos of cars, an address and a phone number ...
Read More →Scott Dreisbach - The vehicle inventories you've invested in are no different than any other type of investment portfolio...
Read More →Don Reed - In the pursuit of additional profit opportunities in your service department, you must focus on maintenance of your customers’ vehicles. This is a missed opportunity for many dealers who do not perform complete, thorough inspections of...
Read More →Michael Rees - So, you sign up for these programs and the number of visitors to your new Web site increases. You even hire a dedicated Internet manager to manage all these inquiries. The number of Internet sales increases, so you think...
Read More →Glynn Rodean - Why do we train our BDC personnel? Because we need to bridge the gap between the sales department and the BDC, and the easiest way to do that is by properly training both sides.
Read More →Justin Spath - As our economy moves more and more towards a significant banana, I think it is safe to say that we in the retail automotive industry will notice the effects.
Read More →David Keller - New car dealerships rely almost entirely on trade-ins to round out the mix of vehicles on their lot. What happensif your more expensive vehicle sales slow down and stop generating these trade-ins?...
Read More →Sean Bradley - We find that a lot of dealers have sporadic follow-up protocols. For example, they will follow up with a prospect via phone and the Internet for one to two weeks straight, wait three days, then resume for another week of follow-up...
Read More →Harlene Doane - The one thing everyone has discovered is that no one has figured out exactly how to wrap their arms around a topic like Internet sales ..
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