auto dealer in black and red logo
MenuMENU
SearchSEARCH

Digital

Ad Loading...
Articles•by Michael Teitelbaum•August 13, 2008

The Little Automotive Microsite That Could: Four Reasons Why a Microsite Can Drive Major Marketing Results for Your Dealership

Michael Teitelbaum - With that single effort, the viral marketing phenomenon known as the microsite was born. A microsite is a multi-page, mini-Web site with content geared toward a specific subset of a company’s main audience...

Read More →
Articles•by Tom Hudson•August 7, 2008

A Silver Lining: The Case for Arbitration Agreements

Thomas B. Hudson, Esq. - Another problem that the housing mess will create for dealers will come from the legislative backlash that we will see as our elected representatives fall all over each other in their attempts to “fix” the housing problems...

Read More →
Articles•by Sean V. Bradley•August 1, 2008

Youtube Video Testimonials

Sean Bradley - We all know that the strongest form of advertising is word of mouth. We teach that to all of our sales staff. Everyone knows it; as a matter of fact, mathematically it makes sense. Average closing ratio for a fresh opportunity in your dealership is about 18 to 20 percent versus a 50 percent closing ratio from a referral or a 65 percent closing ratio from a prior customer.

Read More →
Ad Loading...
Articles•by Daymond Decker•July 29, 2008

Keeping Up With the Times Online: The Evolution of BillWalsh.com

Daymond Decker - Walsh knew that the next generation of customers would not be satisfied with two-dimensional photos of cars, an address and a phone number ...

Read More →
Articles•by Glynn Rodean•July 21, 2008

Train to Bridge the Gap: Connecting the BDC and Sales Department

Glynn Rodean - Why do we train our BDC personnel? Because we need to bridge the gap between the sales department and the BDC, and the easiest way to do that is by properly training both sides.

Read More →
Articles•by David Keller, CPA, CFE•July 18, 2008

Used Vehicle Fear: What Exactly Are You Afraid Of?

David Keller - New car dealerships rely almost entirely on trade-ins to round out the mix of vehicles on their lot. What happensif your more expensive vehicle sales slow down and stop generating these trade-ins?...

Read More →
Ad Loading...
Articles•by Sean V. Bradley•July 17, 2008

Internet Sales Process - Part One: Commit to Methodical Follow-Up

Sean Bradley - We find that a lot of dealers have sporadic follow-up protocols. For example, they will follow up with a prospect via phone and the Internet for one to two weeks straight, wait three days, then resume for another week of follow-up...

Read More →
Articles•by Harlene Doane•July 16, 2008

Measuring the Internet Department Results

Harlene Doane - The one thing everyone has discovered is that no one has figured out exactly how to wrap their arms around a topic like Internet sales ..

Read More →
Articles•by Mauricio Espinosa•July 15, 2008

Preparing for the Good Times and the Bad

Mauricio Espinosa - In this time of economic uncertainties in the U.S., it is important to your business that you have alternate plans, a clear vision of your challenges and the proper metrics with which to manage.

Read More →
Ad Loading...
Articles•by Tom Hudson•July 7, 2008

Snoozing and Losing: The Case for Arbitration Agreements

Thomas B. Hudson, Esq. - I am frequently asked whether dealers’ use of mandatory arbitration agreements as a defense against class action lawsuits and as a way to escape potentially crippling court-awarded damages is a tactic that actually works...

Read More →